Loyalty Health Online Health Report

The Loyalty Health Online Health Report is an award-winning marketing needs assessment that arms your practice with automated insights into a practices’ online marketing performance. Use the Online Health Report to understand where your practice needs the most help and growth with your online digital marketing and reputation.

Business Information >>

Your practices’ business information is displayed at the top of the report. This information is used to search for your practices’ digital marketing data and see how you perform within your field.

Overall Score >>

The Overall Score indicates how well your practices’ digital marketing is performing within your field. There’s no pass/fail here—a practice should strive to be as close to 100% as possible. Each grade is calculated using a percentile grading system, comparing your practice to other practices’ within the health care vertical.

Listings >>

Put your practice on the map with an abundance of

accurate listings. Local health care practices’ need
accurate listings on many directories to ensure that
patients can find them online.

Listing Presence >>

Improve your practices’ search rank and make them discoverable with a strong listing presence. Without online listings, your practice will lose patients to competitors.

  •  If the grade is high, it’s important to keep it that way! Listing Distribution can ensure that your practices’ listings remain present online.
  •  If the grade is low, it’s Listing Distribution and Reputation Management to the rescue! Listing Distribution can create and distribute listings across major sources. Reputation Management will display which listings are missing.

Listing Accuracy >>

Correct your practices listings to bring in patients. Accurate listings ensure that patients can find and contact their health care professional. Incorrect listings lead to unhappy and frustrated patients. Your practice must be listed correctly!

  •  If the grade is high, it’s important to keep it that way! Listing Distribution can ensure that your practices’ listings remain correct over time. If your practice ever moves, your location will be updated on 300+ sources across the web.
  •  If the grade is low, Listing Distribution and Reputation Management can help! Listing Distribution corrects and maintains listings across major sources. Reputation Management reveals where information is listed incorrectly. Loyalty Health will keep you accurate.

Data Provider Accuracy >>

Manage and distribute accurate listings all over the web with major listing providers. There are four major listing providers in the United States: Factual, Acxiom, Infogroup, and Neustar (Localeze). These data providers are referenced by over 300+ online listing directories and disseminate business information all over the web.

  • Green – Accurate: Practice listings are healthy. The listings exist (presence), and they are correct (accuracy). This is no small feat. Ensure that listings remain healthy with Listing Distribution.
  • Yellow – Contains Errors: There is real trouble here! Although some practices’ listings have been found, they are not accurate. Somewhere and somehow, the wrong information about your health care practice got out and is now being circulated all over the web.  Loyalty Health will correct these costly errors for you.
  • Red – Not Found: Looks bad, but it’s not as bad as you think! Not being found is better than being found with errors. Our Listing Distribution will quickly and
    effectively push out the correct data for you.

Reviews >>

Boost your practices’ online reviews to establish trust and credibility. Reviews are structured mentions that are classified or ranked in some way, often with a  star-rating or numerical scale. Local practices’ must continually collect fresh reviews and strive for 5-star ratings. Loyalty Health gives your practice a stellar first impression.

  • If your grade is high, congratulations on your hard work in earning a solid reputation!
  • If your grade is low, we can help! Our Reputation Management will reveal where the negative sentiment is coming from. Plus, our Customer Voice service will provide the perfect avenue for collecting more reviews. Positive reviews can easily be displayed on your website whereas negative reviews can be dealt with privately.

Social >>

Grow your practices’ fan base and turn online leads into raving loyal patients through social channels. Every day, millions of patients declare their buying intentions on social media. Your practice must keep your followers engaged to grow your audience and build brand loyalty. Loyalty Health will do all of this for you.

  • If your grade is high, your practice is off to a great start! However, managing multiple social networks is difficult and time-consuming. Social Marketing is an easy way for your practice to continue to build its social presence and find new loyal patients.
  • If the grade is low, you need to get your practice to the 21st century where customer service lives online! With Social Marketing, your practice can manage patient activity in a single feed, respond to patients straight from the feed, and track every interaction.

A social page may not appear in this report for several reasons. It could mean that your practice does not have a social page, or, you are using a personal page instead of a business page, or your page has viewing restrictions. In any case, Loyalty Health can help your practice. Remember, if our system has a hard time finding your practices’ social page, your patients will too.

Website >>

Your practices’ website loading speed is critical. The Online Health Report leverages Google PageSpeed Insights to assess whether your practices website speed meets Google’s expectations on mobile and desktop. The report then displays recommendations for issues to fix.

  • Should Fix: Rules that failed PageSpeed Insight’s tests. You should fix these immediately (we’ll fix it for you).
  • Consider Fixing: Rules that passed PageSpeed Insight’s tests, but could use improvement. You might consider fixing these issues, but they’re not necessarily critical (don’t worry, we’ll fix these for you also).
  • Passed Rules: Rules that passed PageSpeed Insight’s tests.

Mobile >>

Boost your practices’ website response on mobile devices. With the majority of first-time searches being done from a mobile device, your practice needs a mobile-friendly site that delivers the information that patients are seeking.

  • If the grade is high, your practice is on the right track!
  • If the grade is low, uh oh! Your practice has two choices—fix what’s broken or take advantage of a mobile-optimized Location Page. It’s simple to create, search engine optimized, and most importantly, mobile responsive!

*The grade for this section is based on Google’s Speed rules only.

Desktop >>

Boost your practices’ website response on desktop. The faster your practice website loads, the more engaged your patients will be. If a site takes too long to load, patients will likely go elsewhere. Time is money!

  • If the grade is high, your practices’ site is quick! But is there anything else you can do to decrease the load time? After all, there’s no such thing as a site that loads too quickly. We’ll make your site FAST.
  • If the grade is low, looks like you’ve got a few things to fix! Use Website Pro for effortless and dependable WordPress hosting that is fast, secure, and backed-up automatically.

Homepage Content >>

Display vital information on the first page customers see. First impressions count! Your practices’ business information, location information, and links to social media are arguably the most important content on your practices’ website.

  • If the grade is high, great! Now, does your practice have multiple tabs or pages to your website?
    If so, is all this information readily available on them too? You can take it one step further and collect reviews on your killer site with the Review Generation Widget (Customer Voice)!
  • If the grade is low, uh oh! Your practice has two choices—fix what’s broken or take advantage of a mobile-optimized Location Page. It’s simple to create, search engine optimized, and additional tabs can easily be added. No coding knowledge required! Best of all, Loyalty Health automatically does it all for you.

Digital Advertising >>

Put your practices business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your practices’ brand awareness, drives traffic to your website, and helps you grow a loyal patient base. By making sure that patients can find your practices’ business online, you will empower your practice to grow and secure your place as the market leader.

  • If the grade is high, great! Your practice is spending money, but you likely aren’t optimizing it. There’s always room for growth.
  • If the grade is low, your practice is losing potential loyal patients! If new patients aren’t coming to your practice, then they are going to your competition. Loyalty Health will make your practice #1.

Recommended Keywords >>

Explore the opportunity. This section of your report identifies the average Cost-Per-Click (CPC) for your practices top five keywords, based on content gathered from your website and location. The report also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords. Imagine the excitement your practice will feel about receiving this exposure for your business!

Campaign Performance >>

Investigate how your practices’ campaigns stack up against your competition. The report examines the number of paid ads your practice and your competitors have purchased in the most recent month, the estimated number of clicks received from all your paid keywords, and the approximate Google Ads spend in the last month. This data provides you and your practice a view of what high-performing competitors are doing, and what your health care practice must do to compete.

Retargeting >>

Learn whether your practice is taking advantage of retargeting. This section offers insights from Facebook to investigate whether your practice is displaying targeted ads to people who have already visited your website. Patients don’t always convert the first time they visit a website. Retargeted ads will keep your practice top-of-mind and direct patients back to your site. These ads will boost conversions and grow revenue!

Digital Advertising >>

Put your practices business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your practices’ brand awareness, drives traffic to your website, and helps you grow a loyal patient base. By making sure that patients can find your practices’ business online, you will empower your practice to grow and secure your place as the market leader.

  • If the grade is high, great! Your practice is spending money, but you likely aren’t optimizing it. There’s always room for growth.
  • If the grade is low, your practice is losing potential loyal patients! If new patients aren’t coming to your practice, then they are going to your competition. Loyalty Health will make your practice #1.

Recommended Keywords >>

Explore the opportunity. This section of your report identifies the average Cost-Per-Click (CPC) for your practices top five keywords, based on content gathered from your website and location. The report also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords. Imagine the excitement your practice will feel about receiving this exposure for your business!

Campaign Performance >>

Investigate how your practices’ campaigns stack up against your competition. The report examines the number of paid ads your practice and your competitors have purchased in the most recent month, the estimated number of clicks received from all your paid keywords, and the approximate Google Ads spend in the last month. This data provides you and your practice a view of what high-performing competitors are doing, and what your health care practice must do to compete.

Retargeting >>

Learn whether your practice is taking advantage of retargeting. This section offers insights from Facebook to investigate whether your practice is displaying targeted ads to people who have already visited your website. Patients don’t always convert the first time they visit a website. Retargeted ads will keep your practice top-of-mind and direct patients back to your site. These ads will boost conversions and grow revenue!

Digital Advertising >>

Put your practices business in front of targeted audiences in search results, social media feeds, and other relevant sites around the web. Targeted ad campaigns build your practices’ brand awareness, drives traffic to your website, and helps you grow a loyal patient base. By making sure that patients can find your practices’ business online, you will empower your practice to grow and secure your place as the market leader.

  • If the grade is high, great! Your practice is spending money, but you likely aren’t optimizing it. There’s always room for growth.
  • If the grade is low, your practice is losing potential loyal patients! If new patients aren’t coming to your practice, then they are going to your competition. Loyalty Health will make your practice #1.

Recommended Keywords >>

Explore the opportunity. This section of your report identifies the average Cost-Per-Click (CPC) for your practices top five keywords, based on content gathered from your website and location. The report also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords. Imagine the excitement your practice will feel about receiving this exposure for your business!

Campaign Performance >>

Investigate how your practices’ campaigns stack up against your competition. The report examines the number of paid ads your practice and your competitors have purchased in the most recent month, the estimated number of clicks received from all your paid keywords, and the approximate Google Ads spend in the last month. This data provides you and your practice a view of what high-performing competitors are doing, and what your health care practice must do to compete.

Retargeting >>

Learn whether your practice is taking advantage of retargeting. This section offers insights from Facebook to investigate whether your practice is displaying targeted ads to people who have already visited your website. Patients don’t always convert the first time they visit a website. Retargeted ads will keep your practice top-of-mind and direct patients back to your site. These ads will boost conversions and grow revenue!

Ready to get started?

Get a Loyalty Health Online Health Report on your business and begin enjoying…

More Patients – More Loyalty – Creating You A Healthier Practice