When it comes to a growing business, lead generation is the lifeblood of a company. Lead generation results from a customer who enquires into what products or services your business offers. Your goal as a business is to become their go-to when it comes to your product or service. There are many methods of generating […] […]
Category: Websites
How to Build Your Social Media Audience
In its infancy, social media was a nice-to-have addition to marketing and sales strategies. Today, social media platforms have become one of the most important marketing channels for businesses. There are many social platforms, and taking advantage of them can give your business a huge marketing boost. However, social media can work against you if […] […]
Google My Business: Take Control of Your Online Reputation
When it comes to your marketing initiatives, you might first think of your social strategy, gaining followers, likes, and shares on popular platforms, or placing a strategic advertisement where it will gain attention. While these strategies are important, there is something you should be doing first and is even more critical: creating a Google My […] […]
Tips To Improve Your Website
In the earlier days of the Internet, an individual would simply log onto their computer with the sole purpose of finding a business’s information via their website. Now, people are on mobile devices and personal computers more than ever before. While having a social media presence is most definitely integral for your business, your website […] […]
What is Geofencing?
The average American spends approximately 3.7 hours on their mobile phone each day, making it a valuable resource for data gathering and communication. But, in our increasingly digital society, how can you maximize the information collected from mobile phones to gain insights and interact with potential customers? The answer is geofencing. If you haven’t considered […] […]
SEO: Frequently Asked Questions
If you’ve been in business long enough to see marketing evolve you’ve probably heard the term SEO gets thrown around a lot, but what exactly does it mean? Here’s the lowdown on everything SEO, according to MOZ. What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and […] […]
Advantages of Video in Advertising
When it comes to advertising there are many tools and avenues to explore. It seems like you just get comfortable using a marketing tool and something else comes out to replace it. Well, video advertising has been a tried, true, and effective way to reach your customer base for a while now, and for good […] […]
Marketing in times of Crisis
In the digital era it’s essential to build up your online reputation and your public image. That’s why it’s important to know what to say and when to say it. […]
Apps for homeoffice
Due to the spread of Covid-19 around the globe the World Health Organization (WHO) has asked everyone to reduce contact with people and to stay at home. […]
Boost Your SEO Rankings With Online Reviews
The SEO efforts and consequent SERPs of a company rely on reviews. Encouraging customers to leave positive reviews can boost a company’s SEO. […]
