When it comes to a growing business, lead generation is the lifeblood of a company. Lead generation results from a customer who enquires into what products or services your business offers. Your goal as a business is to become their go-to when it comes to your product or service. There are many methods of generating […] […]
Category: Content Marketing
How to Build Your Social Media Audience
In its infancy, social media was a nice-to-have addition to marketing and sales strategies. Today, social media platforms have become one of the most important marketing channels for businesses. There are many social platforms, and taking advantage of them can give your business a huge marketing boost. However, social media can work against you if […] […]
Google My Business: Take Control of Your Online Reputation
When it comes to your marketing initiatives, you might first think of your social strategy, gaining followers, likes, and shares on popular platforms, or placing a strategic advertisement where it will gain attention. While these strategies are important, there is something you should be doing first and is even more critical: creating a Google My […] […]
Tips To Improve Your Website
In the earlier days of the Internet, an individual would simply log onto their computer with the sole purpose of finding a business’s information via their website. Now, people are on mobile devices and personal computers more than ever before. While having a social media presence is most definitely integral for your business, your website […] […]
What is Geofencing?
The average American spends approximately 3.7 hours on their mobile phone each day, making it a valuable resource for data gathering and communication. But, in our increasingly digital society, how can you maximize the information collected from mobile phones to gain insights and interact with potential customers? The answer is geofencing. If you haven’t considered […] […]
SEO: Frequently Asked Questions
If you’ve been in business long enough to see marketing evolve you’ve probably heard the term SEO gets thrown around a lot, but what exactly does it mean? Here’s the lowdown on everything SEO, according to MOZ. What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and […] […]
Advantages of Video in Advertising
When it comes to advertising there are many tools and avenues to explore. It seems like you just get comfortable using a marketing tool and something else comes out to replace it. Well, video advertising has been a tried, true, and effective way to reach your customer base for a while now, and for good […] […]
Bad Social Media & The Money You Are Losing
Those unsure about social media monetization can learn more about the mistakes they’ll want to avoid and how they can approach online branding.
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Your “Marketing Director†With Other Job Titles is Set Up to Fail
Having your marketing director manage everything is a recipe for disaster. Here’s why you need to hire more than one professional to succeed in advertising. […]
Marketing Technology Statistics & Local Businesses
The King Group helps consumers identify the marketing technology needed to grow small businesses through user statistics. […]
