Accepting payment for home contracting work can be a challenge. By definition, the work is done on location, usually in a person’s home. This means that payment needs to be collected on-site, limiting your ability to accept a range of payment methods. In years past, as a home contractor, you likely accepted checks or cash […] […]
Home contractors are an essential group of professionals that most homeowners need to call on for essential home needs. Often, the needs surrounding home contracting are geared toward a niche audience. So how do you drive consumers to your business when their home repair needs surface? One powerful option is geofencing. Read on to hear […] […]
Picture this: A potential client needs your services to repair something in their home. They have never used services within your industry, so they need to find a new source to satisfy their needs. How do you become their go-to business for your given service category? The goal of every business owner is to become […] […]
You know the drill. No one carries cash anymore. Your customers want to pay with credit cards or other cashless options. You have the setup to process the cards, but those hefty processing fees cut into your profit margins, sending you looking for solutions. Loyalty Health helps you lower those merchant processing fees with their […] […]
When it comes to a growing business, lead generation is the lifeblood of a company. Lead generation results from a customer who enquires into what products or services your business offers. Your goal as a business is to become their go-to when it comes to your product or service. There are many methods of generating […] […]
In its infancy, social media was a nice-to-have addition to marketing and sales strategies. Today, social media platforms have become one of the most important marketing channels for businesses. There are many social platforms, and taking advantage of them can give your business a huge marketing boost. However, social media can work against you if […] […]
When it comes to your marketing initiatives, you might first think of your social strategy, gaining followers, likes, and shares on popular platforms, or placing a strategic advertisement where it will gain attention. While these strategies are important, there is something you should be doing first and is even more critical: creating a Google My […] […]
In the earlier days of the Internet, an individual would simply log onto their computer with the sole purpose of finding a business’s information via their website. Now, people are on mobile devices and personal computers more than ever before. While having a social media presence is most definitely integral for your business, your website […] […]
The average American spends approximately 3.7 hours on their mobile phone each day, making it a valuable resource for data gathering and communication. But, in our increasingly digital society, how can you maximize the information collected from mobile phones to gain insights and interact with potential customers? The answer is geofencing. If you haven’t considered […] […]
If you’ve been in business long enough to see marketing evolve you’ve probably heard the term SEO gets thrown around a lot, but what exactly does it mean? Here’s the lowdown on everything SEO, according to MOZ. What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and […] […]
